ESPN I WON GOLD TITLES

'I Won Gold' was a documentary created by ESPN UK that was a collection of interviews from UK athletes that achieved monumental goals. ESPN approached us to produce the packaging for the show and left the direction up to us. Using the shape of the gold medal and ribbon, we made a simple and striking intro which we think reflects the amazing achievements.

Design, concept & production: LEON studio Purely asked to create a title sequence for an ESPN classic show (within 3 days) which needed to be calm and feel celebratory, we developed the idea of a strong graphic image of the medal hanging from the ribbon and used that as a window through which you could see the winners. We added the element of a 'hall of fame' feel by passing through the medals as if they were hanging in a room.