TOMORI FILMS: LOGO ANIMATION

Based in California and London, Tomori Films approached us to develop their on screen identity into more than just the still logo they had. They wanted to give it an expression, something more vivid and living. After discussing several ideas, we shot and animated a sequence that builds and forms into the logo. We shot tight crops of large light bulbs turning on and off via a dimmer to create this colourful and inspiring animation that now precedes all of their films.